ZOE FELT Wins the 2025-2026 Best-Selling Brand Award
Shanghai, China — The Zoe Felt team of Nangong Zuoyi Felt Products Co., Ltd. wrapped up a successful week at CBME 2026, China’s leading trade platform for maternity, baby, toys and children’s education, held in Shanghai this July.
At the exhibition, the team presented its signature Montessori felt quiet books alongside a curated range of mother-and-baby felt products, drawing steady foot traffic from parents, early-education institutions, product department heads of maternity retail chain brands, and cross-border e-commerce buyers.
Spotlight: Montessori Felt Quiet Books
The star of the booth was the brand’s felt quiet book series, developed around the brand’s core philosophy — “A Piece of Felt, A World to Explore.
Each book combines multi-page interactive play — peeling, matching, buttoning and lacing — to help young children develop fine motor skills, hand-eye coordination, logical thinking and focus through hands-on exploration. All products are made from child-safe felt materials that meet international environmental standards and are odor-free, giving parents peace of mind and children a soft, safe sensory experience.
“Visitors — especially parents — responded very warmly,” said the team. “Kids didn’t want to put the books down, and parents repeatedly told us how much they valued a screen-free, educational toy that is genuinely safe to touch.”
More from the Mother & Baby Lineup
Beyond quiet books, the team also showcased related products designed for young families:
Busy Boards — Montessori-style activity boards for life-skills and cognitive development
Felt Wall Story Boards — engaging wall-hung felt boards that encourage storytelling, cognition and fine motor development
Mommy bags — practical, stylish felt mommy bags for modern parents on the go
The Company Behind the Products
ZOE Felt is backed by a 24,000 m² self-owned modern factory with 5 production lines, 100+ advanced machines and 150+ skilled employees, stocking over 1,000 SKUs and producing 10,000+ pieces daily. With 17+ years of felt manufacturing experience, the company serves clients in 50+ countries and maintains an 85% repurchase rate for three consecutive years.
Quality and compliance are built into every stage of production. The factory holds ISO9001, BSCI, CP65, ROHS, OEKO-TEX, CE and CPC certifications, with in-house R&D teams supporting new product development.
Tailored Solutions for Global Partners
For overseas brands and retailers, ZOE Felt offers flexible collaboration models — OEM, ODM and OBM — covering design, material selection, prototyping and packaging, with small trial orders accepted for new partnerships.
“We came to CBME to connect with channel partners and learn what the market needs,” the team added. “We left with valuable feedback and strong interest from buyers across retail, e-commerce and education channels. We’re now working with several partners on customized projects and look forward to bringing more safe, fun and warm felt products to families worldwide.”
Explore our full mother-and-baby felt collection on our Mother-Baby Products page, or send us an inquiry through the form on our website — our team responds within 24 hours.
